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Generating roofing leads is essential for success in the roofing industry. Roofing leads come from many sources, and it’s easy to overlook some of the best ones.
Roofers are always looking for new ways to generate commercial roofing leads because new inbound leads are vital for business growth. In this blog post, we’ll cover ten different ways you can generate roofing leads that will keep your company ahead of the competition!
1.) Professional Website Design
Think of your website as the foundation piece to your business. Without a professional and easy-to-use roofing website, all of the other marketing strategies listed below won’t be as effective as they possibly could. It’s one of the easiest ways to generate leads without door-knocking. Your website is your storefront for people browsing roofers in their area.
Since you’ll be spending a lot of time updating and designing this site, make sure it has all the features that will attract new leads!
That means accessible contact information at the top right corner with your phone number as well as your email address. People can use Google Maps to find out how close they are to you too!
Make sure there is plenty of space on every page, including an “About Us” section where visitors can learn more about who you are and what services you provide.
The design should also include high-quality imagery, so potential customers know exactly what they’re going to be expecting by using your company.
Purchasing a new roof is a significant investment for homeowners, so having high-quality before and after images of past jobs you have completed are a great way to showcase your work and build trust with potential customers.
2.) Create Specific & Targeted Location Landing Pages
If people are searching for roofers in their area, they’ll likely look for nearby roofing companies. Creating a targeted landing page is the best way to make sure you’re ranking at the front of search engine results pages when potential customers enter that keyword into Google or Yahoo!
The goal is to create an extremely specific location-based landing page on your website with details about local roofing services as well as before and after photos from jobs completed near them.
You can also include maps so consumers know how close you are, what neighborhoods you service, and more while still promoting your company’s services.
Doing this will generate quality roofing leads without door-knocking because visitors will contact you directly when looking for roofing services in their area. Still, it also builds your brand as the roofing specialist for that specific area or neighborhood.
3.) Build Out A Solid SEO Strategy
One of the biggest things roofing companies overlook is the power of SEO (Search Engine Optimization).
Online advertising, especially SEO, does take a while to see the full results and start generating leads, but if done correctly, this will be one of the best ways you will generate leads for years to come.
There is an abundance of things that can be done within the realm of search engine optimization for lead generation, but one thing that has been proven time and again to work well is link-building. You might have heard this term before – it’s all about building links from other websites back to yours, so they rank higher when potential customers enter related keywords into Google or Yahoo!
This article from Monster Insights shows backlinking is the second most significant Google ranking factor for 2021. https://www.monsterinsights.com/google-ranking-factors/
The best way to achieve these links? Have experts build them with automated tools like white hat link building services!
This technique has helped many roofing companies to build page one rankings for highly competitive keywords in their areas over time.
4.) Create Helpful SEO Rich Blogs That Answer Common Customer Questions
When homeowners seek answers about roof repair services or roof install services, the best place to go is blogs. Blogs offer a free way to generate roofing leads without door knocking by providing valuable content that can be shared with friends, family, social media, and your customers.
Some strategies that have been proven effective in generating roofing leads include writing blog posts on common customer questions like:
– How do I choose a roofer?
– What should my next step be if we need emergency roof repair services?
– Do you provide warranties or guarantees on work done?
-If my roof leaks, do I need a whole new roof?
-What is the cost of a new roof?
It’s essential to make sure these articles contain keywords related to your services that pertain to the customers’ questions, so when people search their questions, they find your blog post with all the answers.
This is a great way to stand out above your competition and build trust with new potential customers in your area.
4.) Update Your Google My Business Page Completely
Google My Business is a free Google service that lets roofing companies manage their business information on Google Maps.
This includes publishing photos of your roofing business, claiming address, and phone number listings for roof repair or installation services.
The more complete this page is, the better it will rank in search results when people conduct searches related to roof repair or roof installs near you!
To make sure potential customers are finding your listing at the top – use my tips above about creating targeted landing pages and building links back to them with help from white hat link building tools.
It’s also essential to have quality contact information listed so customers know exactly how they can reach you to get a free estimate.
5.) Build Sales Funnels For Generating Customer Reviews
Another great way to get roofing leads without door knocking is by getting reviews from customers after the job has been completed. This will help you build trust and credibility on your Google My Business page and rank higher in search engine rankings.
When customers are searching for a roofing business that can give them a free estimate, keep in mind there are many options and companies to choose between. If your roofing business has more 4/5 star reviews on Google than your competition, it will help make your business stand out and build more trust for those customers searching online.
There are various ways to do this, but one strategy that has shown success for roofing companies is using PulseM software, a reputation management platform built for home services.
Another excellent strategy for generating more customer reviews is implementing an email sales funnel that automatically sends feedback emails to customers that have used your services, asking them to provide a review on Google or social platforms.
6.) Get Listed On Quality Roofing Directories & Sites
Many Roofing companies struggle to reach the Roofer’s Association of America or Roofers-R-Us directories. These are great places for a roofing business to be listed, which will help generate leads by reaching potential customers who have those sites as part of their routine search habits.
Many other quality roofing directories offer free listings (for a small fee), so if you’re still struggling with links, this is one more way to find new clients!
To see some sample target markets, I recommend checking out these areas:
– Directories focused on local services in your area like CityLocalPro
– Online communities or social media groups about home improvement projects where homeowners share tips and ask questions related to roofing services is another great option
–Nextdoor is also another great option to target local neighborhoods and homeowners who may be looking to get a free estimate on their roof
7.) Consider Pay Per Click Advertising On Google & Facebook
One of the best ways to generate roofing leads is through Pay Per Click Advertising on Google or Facebook.
This can be an expensive endeavor, and to make it worth your time – you’ll need a big budget ($2000+).
However, if you’re able to allocate this type of money for roof-related keywords, then there are some advantages:
– You have more control over targeting specific markets, which allows you to put more effort into reaching potential customers who live near your service areas
– Your roofing service-related keywords will show up higher in search engine rankings because they rank based on popularity (and if people click on your ads, that means it’s popular!)
– Some service providers recommend using roof repair or installation service ads in tandem with other advertising to maximize your budget
– If you can’t afford an extensive marketing campaign, one great option for lead generation with pay-per-click advertising is through social media platforms. Social media ads are often a much cheaper way to generate roofing leads in local areas than running ads on Google.
8.) Track Storms & Place Timely Ads Based On Hail Storms
One roofing lead generating strategy to use in the Spring is keeping an eye on storms headed your way.
This will help you track when hail and other storm-related weather events are coming – keep track of these through a variety of sources like local news, weather alert apps like HailTrace, or weather alerts for specific regions, which can be found by searching “Weather Warnings” within Bing Search Engine.
Then, once you know that people living near those areas might have roof damage because they were affected by hailstorms or tornadoes, place timely roof repair and free roof estimate ads with offers about how quickly your companies services could get them up and running again while most of the time only having to pay their deductible out of pocket.
9.) Create YouTube/Social Media Videos Answering Frequently Asked Questions
Another great strategy to generate roofing leads is to create YouTube or Social Media Videos that answer the most frequently asked roofing-related questions.
This is a great way to demonstrate your expertise while also allowing potential customers to learn more about what they need without doing too much research, which can be time-consuming for busy people!
Examples include: “How To Fix A Leaking Roof,” “What is the best type of roof,” or “Is it possible to get a roof installed in the winter.”
10.) Use Professional Trucks With Wraps On Your Trucks
One way to generate roofing leads in your local market is to use professional trucks with wraps on the side of your vehicle showcasing your logo, services, and phone number.
This will allow you to advertise your services at any time without having to spend money out-of-pocket for a traditional ad campaign that may not be as efficient in certain areas where there are fewer homes (or businesses) who need roof repair services than other places!
Just make sure that if you’re using this strategy, it’ll only work in regions where people drive cars & trucks because they don’t have their car/truck – so primarily rural areas.
If you’re located near an urban area, I recommend focusing on one of the other strategies listed above.
Bonus: Commonly Asked Questions By Roofers
How Many Roofing Leads Do I Need To Generate?
This question depends on a lot of different factors, and every business is entirely different. For example, a few key elements to look at that help determine the answer to this question are;
-What is your sales team’s closing percentage when they get new leads?
– How well known is your brand in your target area?
-How many positive reviews do you have in your target market areas?
However, suppose you want to generate a certain amount of new roof installs or repair services each month. In that case, it comes down to figuring out, based on your current closing percentage, how many leads you would need to generate every month to hit your target monthly install/repair goals.
How Much Does It Cost To Generate Leads?
Roofing leads are generally more expensive than other types of advertising. Still, roof repair leads and roof installation leads can vary depending on how competitive your market is and how big the population is you are looking to target.
Typically if you are looking to start generating roofing leads with some of the strategies listed above, it is best to set aside a monthly marketing budget of $2,000-$5,000+.
Keep in mind if you are looking to start up a brand new roofing business in your area, you may need to have a higher budget set aside for marketing at the start since your brand is not established in your location yet, you don’t have as many 5 star reviews, and people don’t know your company as well as they may know your competitors.
Also, suppose you are located in a highly-populated area. In that case, you can expect to be paying on the higher end of the spectrum for roofing-related keywords due to more competition and more potential people clicking on your Google and or Facebook ads.
It's Time To Take Your Business To The Next Level!
The roofing industry is not for the faint of heart and will take a lot of time and effort to build out a well-established business, but we hope you have found some valuable strategies listed above to take your roofing business to the next level in 2021.
With that being said, if you feel that time and money are some of the biggest concerns for your business in 2021, then our team at Rank Rise Marketing can help take that burden off your shoulders!
At Rank Rise Marketing, our team specializes in the roofing industry, and our proven relentless roofing multi-channel process has been able to double the number of leads for our clients year over year.
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