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In the past, businesses that wanted to market their products or services would hire an ad agency. Ad agencies would handle everything from creating TV commercials and print ads to planning and buying advertising space.
Today, a new kind of agency is on the scene: the digital marketing agency. Digital marketing agencies specialize in everything digital, from website design and development to SEO and social media.
So, what’s the difference between a digital marketing agency and a traditional ad agency? And which one is right for your business? Let’s take a closer look. But first, here are proper definitions of these two terms.
What Is a Traditional Agency?
A traditional ad agency is a marketing firm that specializes in creating and placing ads to promote brands and products. These agencies work with clients to develop creative campaigns designed to reach their target audience and increase brand awareness. Some of the services they may offer include:
- Graphic design
- Media buying
- Market research
- Advertising strategy
What Is a Digital Marketing Agency?
Digital marketing agencies are specialized in all things digital, from website optimization and design to search engine optimization (SEO) and social media management. They help clients improve their online presence, reach more customers online, and ultimately generate more leads and revenue for their business. One of the marketing agencies Fort Collins that offers digital marketing is Rank Rise Marketing. Some of the services they offer include:
So what’s the difference between these two types of agencies? Here are some key points to consider.
Digital Marketing Agency VS. Traditional Ad Agency: Services
One of the most significant differences between a digital marketing agency and a traditional ad agency is the services they offer. As you might expect, a digital marketing agency provides a broader range of services than a traditional ad agency.
Digital marketing agencies can help businesses with everything from website design and development to SEO and social media. They can also help businesses with email marketing, content marketing, and even pay-per-click (PPC) advertising.
In contrast, traditional ad agencies typically specialize in just a few areas, such as TV commercials, billboard ads, and print marketing materials. They may also offer some digital services like social media marketing or website design and development, but these are typically offered as add-on services rather than core offerings.
Digital Marketing Agency VS. Traditional Ad Agency: Approach
Another big difference between digital marketing agencies and traditional ad agencies is their marketing approach. Traditional ad agencies tend to focus on creating one-off campaigns designed to generate a quick increase in brand awareness or sales. They often rely more on gut instinct and experience when planning and executing campaigns.
On the other hand, digital marketing agencies take a more holistic marketing approach. They focus on building long-term relationships with their clients and helping them to create a cohesive marketing strategy that works across different channels. Digital marketing agencies also tend to be more data-driven in their approach. They use data and analytics to track their campaigns’ performance and make improvements over time.
Digital Marketing Agency VS. Traditional Ad Agency: Pricing
Another essential difference between digital marketing agencies and traditional ad agencies is their pricing. Traditional ad agencies typically charge their clients based on the project’s scope. So, if a client wants a TV commercial, they will be charged a set fee for the production of the commercial, plus a separate fee for the media buying.
An affordable marketing agency Fort Collins typically charges clients based on a monthly retainer fee. This means that they are paid a set amount each month in exchange for regular marketing services or support.
Which One Is Right for My Business?
There is no right or wrong answer when it comes to choosing a marketing agency. To make the best choice, you will need to carefully evaluate your needs and goals to determine which type of agency would be the best fit for your business. Some of the critical factors to consider include:
- Budget: Digital agencies tend to be more affordable, although they may also offer more specialized services that would be out of budget for some businesses.
- Target audience: If your target audience is mostly older adults, then a traditional ad agency may be better since they are more likely to be reached by traditional marketing methods such as TV and print ads. However, if your target audience is younger adults, then a digital marketing agency would be better since they are more likely to be reached by digital marketing methods.
- Marketing goals – What are your marketing goals? If you want to increase brand awareness, a traditional ad agency may be the best choice. However, if you want to generate more leads and sales, a digital marketing agency would be better.
If you need a comprehensive marketing strategy that includes both traditional and digital channels, then a digital marketing agency may be better. They have the expertise and experience to help you navigate the ever-changing landscape of digital marketing.
If you’re looking for help with a specific aspect of your marketing, such as TV commercials or print ads, then a traditional ad agency may be a better option. They can provide the specialized expertise and services you need to achieve your marketing goals.
Looking For a Top Marketing Agency in Fort Collins?
At Rank Rise Marketing, we are a leading Fort Collins marketing agency specializing in helping businesses like yours achieve success online. Whether you need help with SEO, PPC, social media marketing, or content marketing, we have the expertise and experience to help you meet your goals.