Marketing Services

At Rank Rise Marketing we focus on creating beautiful web designs that are fully SEO optimized. We help our clients by creating traffic driven marketing strategies through both SEO and Pay-per-Click marketing. Not ready to market your business, no problem we also help our clients with branding, logos and lead funnel development to ensure you have all the pieces you need to start driving traffic to your business.

Our Marketing Services

Web Design

Web design, at it’s most basic level, is the creation of web pages utilizing HTML and CSS coding. Websites can be designed for their own purpose or created to hyperlink to other sites (a web portal). Web designers create web-based software applications like blogs and forums. For a business owner, a website can be the heart of their business or their 24/7 sales person, and almost always your site will be an intricate part the business’ success.

The first step to building a professional web site is finding a Web designer! Web Designers play a critical role in website development and are generally tasked with making changes to site structure by moving, adding or deleting web page files both manually and through automated software programs. At Rank Rise Marketing, we have entire staff that has develop website of almost every type. Contact us today to learn more!

Next, you’ll need to find a good place to host your website while you develop it. Managing website hosting services might also be a duty of the web designer, so asking your web design is a great place to start.

Graphic Web Designer

 

Thirdly, your web designer’s job starts with understanding what the website’s purpose is. The web designer analyzes web page design and web page content to be sure the webpages fulfill their intended purpose and function properly. A full web site design guide can be found here:  2021 Web Design Guide

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Web Design

It’s important to note, web designers also create web sites in accordance with standards (and sometimes accessibility requirements) and aim to make web pages load faster and more efficiently, which is considered ‘best practice’. 

A web designer will also ensure that all web development follows W3C standards and checks web code for compliance with the World Wide Web Consortium’s (W3C) HTML and CSS standards using online validation services (e.g.: W3C Markup Validation Service). This is because a website must validate before it can be considered search engine friendly or optimized for placement in, Bing, Yahoo!, etc., web search results.

 

A web designer’s job with understanding what the website’s purpose. The web designer analyzes web page design and web page content so as to be sure the webpages fulfill their intended purpose and function properly.

Web Designer

To create web pages that are accessible to web crawlers web designers must also be familiar with website accessibility guidelines that include web standards, web accessibility initiatives and technical features of web browsers themselves. 

Web designers may use web accessibility tools to validate the conformance of your website and you check the site yourself with tools like these.

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Depending on the scope of your project, getting just one jack of all trades web design can sometimes not be enough.

Web design is further broken down into several specific job titles including but not limited to: web graphic designer, interface designer, front-end developer, web applications developer, web content provider/publisher, information architect and web usability consultant.

Most companies either hire or outsource a mix of all of these roles so as to ensure their online presence maintains a professional appearance as well as provides enough functionality (the ‘back end’) for web administrators to maintain webpages. At Rank Rise Marketing we have a full team of site developers who can help you fit any of these roles. Schedule a call with us to learn more!

Web Design Planning

Designers often specialize in only one aspect of web design, since front end vs back end development can require completely different skills. Front end work like interface design or graphic design, is completely different than working on custom coded form functionality on the back end of websites. 

Both front-end web development and back-end web development generally gets lumped into the same term ‘web designer’ category.  Make sure to ask your ‘web designer‘  if the majority of their web design experience comes from front end or back end web development. 

Web Design Layout

Another unique job title in the web design world is webmaster. Webmasters still exists due to the continuing importance of ensuring that websites are maintained properly and can be accessed by everyone whether they use modern browsers or older operating systems like Windows 95/98 etc.

The webmaster’s role has evolved over time much like web designers have evolved into user experience experts, information architects and usability consultants. The increasing demand for social media web design has also created web designers who specialize in social media web design.

Depending on your project, the skills you will need will greatly change. Blog web design is usually handled by a web designer or web design agency.

Web hosting service providers, web-app developers or web product companies often have in-house web designers or DIY front end web development tools. You can learn more about DIY web development platforms here.

If DIY platforms don’t sound like they are for you, then we encourage you to speak to one of our local web site design consultants. Check out our Fort Collins Web Design portfolio.

 

Search Engine Optimization

Search engine optimization (SEO) is a process that web developers and website owners use to improve their rank in search engines such as Google, Bing and Yahoo. The higher the rank, generally the more visitors will access their site.

Ranking high in google can help businesses provide sustainable growth for years to come. If individuals are not ranking on page one or two of google their clients may have difficulty finding them and become lost to higher ranking competitors. Ranking high could mean the difference between people buying your product or service rather than going with someone else’s because they found them first via a simple Google Search.

Unfortunately, sustainable SEO strategies are not a quick fix marketing solution. Generally it takes weeks to develop iron clad SEO strategies that will not just product high page ranks, but will also generate valid convertible traffic. Having a solid strategy is only a small part of SEO, and actually executing on your well planned strategy can take months to years. As stated by MOZ “It takes six months to build an effective SEO strategy”. In order for a business owner to have enough time to see results they need to take action earlier rather than later.

SEO planning

Starting out it’s important to demystify SEO. There are many people who think SEO is the same as Search Engine Marketing. It’s not, however, it’s important for business owners to note that SEO is a strong part of search engine marketing as a whole. The other two components of Google search engine marketing have to do with Google Maps and Google Pay-per-click marketing.

When potential customers make decisions about what businesses they want to work with, google generally has a large part to play in their decision making process. Most consumers will take the path of least resistance and only investigate the top company options on the first page of google.

This emphasizes the importance of your site’s organic Google rank and if customers find your site first then they will choose yours over another competitor simply because you were higher up.

To reemphasize, time is of the essence, because it can take so long for a new website to start showing results. It important for business owners to invest in SEO early so they have time to see the results and grow their business. 

Thankfully, you can get started today on SEO! There are many excellent check lists out there to assist you with your SEO journey. Backlinko’s excellent SEO checklist can be found here.

 

SEO process

There are many different types of optimization that should be done in order for your site to rank well in search engines. Even if you don’t want to pursue SEO on your own, it is still critical to learn about SEO from trusted sources, reach out to the SEO community and follow Google’s blog to educate yourself on the basics.

Once you have educated yourself on the basics you can look to take your SEO journey alone or reach out to someone who specializes in SEO. SEO can be extremely time consuming and takes years of practice and knowledge before you’ll become an expert at it. Only after doing some research yourself can you determine if you need help or if you’d like to try doing it yourself. At Rank Rise Marketing SEO has become second nature for us over the last 9 years, so if you need help feel free to reach out to us!

SEO research

Always remember, It is best to take action earlier rather than later when it comes to SEO. The amount of time it takes your site to rank high in the search engines depends on when you start taking action. The earlier, the better chance you have at ranking high and thus growing your business.

Pay-Per-Click Marketing

Pay per click marketing

Pay-per-click marketing(PPC) is a form of online advertising where advertisers pay the owners of search engines, web pages or blogs to have advertisements displayed. Within PPC marketing, there are two major categories types of ads: sponsored search engine result page ads and display advertising.

Sponsored results are ads that appear at the very top or very bottom of search engine pages.  Display ads can be combinations text, video and image ads that appear inside a display network. Display networks are large collections of online digital properties( websites, social networks, etc) and display ads can be purchased on these properties to reach potential customers.

Many times PPC marketing will be referred as cost-per-click (CPC) marketing. PPC marketing is similar to CPC marketing, as one is the form of advertising (PPC) and one is a metric for measuring PPC marketing (CPC). However you look at it they both work with the intent that advertisers pay for ad space whenever potential customers click on their ads. 

Google Ads claims to be the world’s largest PPC marketplace, with millions of unique searches performed each day. Within Google Ads, there are three kinds of ads: 

 

Pay per click strategy
Google Ads

Text Ads, which appear in the top section of the page next to regular results. Sponsored links are identified by a yellow strip with black writing that says “Ad” or “Sponsored”. These links are matched to user queries based upon their specific content. However, some sponsored links may appear above organic links if they are deemed more relevant to users’ searches. Those who click on Google’s Ads ads are then directed to advertisers’ sites through different URLs including text URLs that vary from advertiser to advertiser.

Product Listing Ads (PLAs) are shopping-related ads that appear right below the sponsored links. Advertisers can target PLAs based upon products, brand names, or product categories by using Google’s Merchant Center feature. When a user clicks on these types of ads they are taken to an advertiser’s webpage where they can find more information about the specific product being advertised. 

Display Advertising

Sponsored Videos are video advertisements with clickable call-to-action buttons that appear in between related videos and organic search results. They are identified as “Sponsored” next to the title of the ad just like standard PPC ads. There is also a yellow arrow icon at the bottom of each advert which will take users who click it straight through to advertisers’ websites without them having to watch the entire video.

There is one main reason PPC advertising is beneficial to any marketer or business owner looking to increase their reach across the internet. That reason is, you are getting access to a very large market of high intent users that can be segmented and filtered thousands of different ways. However, in order for PPC ads to be successful, it can take a season PPC marketer. If you have any question about PPC marketing we would love to schedule a meeting with one of our Rank Rise Marketing PPC consultants! 

 

Branding & Logos

Brand and logo design is the foundation of any business, no matter how big or small. High-quality branding and logo designs help promote a company’s products and services to potential customers through an identity that presents them as trustworthy and established experts in their field.

 

Biggest Brands World Wide
Branding Package

Impressive logos contain important information about your company such as its values, goals, and market positioning. Attractive brand designs can quickly engage customers with memorable advertisements that stick into their minds for long periods of time after they’ve left the scene.

The first impression you give to other people determines whether they think you’re reliable enough to do business with. The way your products look will inspire buyers to purchase them or not: attractive designs shown on high- promotional material enhances the value of a product in the eyes of potential customers.

 

The role of branding and logo design is just as important for small companies who want to project an image of quality, reliability, and trustworthiness (which can be difficult when starting out). You don’t need a flashy business name or website to make an impression on people; your brand’s logo does most of the work by attracting customers’ attention instantly.

Branding isn’t only about how your company looks; it also plays a major part in you gaining (or losing) customers with what your “brand” represents. For instance, high-end luxury brands like Rolex are associated with prestige. Ferrari builds its brand around speed, power, and performance. People know that if they buy one of these products, they are paying for quality.

 

Branding Strategy
Branding Work Flow

Small companies can also associate themselves with a certain product and build on it to make their brand recognizable and memorable (while still maintaining your company’s identity). For example, TechBreakfast is known for its high-quality speakers and events; if someone hears about “TechBreakfast” without seeing the event or speaker lineup first, they’ll be able to make assumptions as to what kind of business this is.

Developing a successful brand requires having a clear idea of what you want your business to represent in people’s minds. Use these essential steps as an introduction into the world of branding: how to design a logo that will attract new customers and boost sales, how to gain more followers and attention online, and how to make better business decisions thanks to a professional brand design.

 

The first step towards branding your company is having a clear idea of what it represents. Think about the product or service you’re trying to sell, and decide what impacts this would have on your company’s overall image .

Think about who your target audience is going to be . It’s crucial for companies to have a very clear vision of their ideal clients so that everything they do (including the branding and logo design) will attract this specific niche.

 

What Branding Effects

 Choose a quality logo designer to make your company’s identity. As This decision will impact everything from product packaging to website design

The right professional can establish your business as reliable and trustworthy. Try looking for someone who has experience in the same industry you operate in, this will help them understand exactly what your company is about and suggest improvements that will end up benefiting your brand. If you have questions please reach out to Rank Rise Marketing today!

Lead Funnel Development

Lead Funnel

 The concept of a lead funnel is one that is important to the success of any business.  When you sell products and services, it’s important to know how many people are on your sales team.  A lead funnel allows you to keep track of those who have shown interest in purchasing from you, as well as those who haven’t or may need a little more persuasion.

A basic idea for a lead funnel is first identifying the people most likely to buy from you, whether they be active consumers or new prospects.   Next, comes the time when those individuals show interest in your product(s) by requesting information about it, resulting in their placement within your sales/lead funnel as possible customers. 

Then there is the ultimate goal of converting as many as possible from “interested prospects” to active customers through marketing, promotion and sales tactics.

 

Lead Funnel Flow

Lead funnels can be extremely complex if you want them to be.  However, speaking with a Rank Rise Marketing Lead Funnel Consultant, can give you a much more simplified look at how lead funnel development concepts work. In the modern era the tools that are available for lead funnel development are extremely robust. Even some of the most basic lead funnel tools offer excellent value for established businesses and startups alike. 

 Lead funnels can really shine when you’re dealing with a low-interest prospect.  With low interest prospects you have very little time to convince them of the benefits your product or service offers. 

Once a person passes through your introductory funnel and becomes a qualified lead , it’s imperative that they progress quickly to the next stage so you can begin converting them into customers before they become distracted by other potential sales opportunities.

 

 What makes lead funnel development so challenging is the fact that it’s crucial to identify the optimal moment at which to present your product or service to a new prospect.  If you’re too early, you may have difficulty reaching them, while being too late means you risk losing their interest altogether. 

However, because of this simple truth about lead funnel development, there are many tools available that can give you an advantage over your competitors by efficiently managing how leads flow through your sales funnels for increased. 

Talk with a Rank Rise Lead funnel specialist today, and we will work with you to cover your business sales process and help determine which tools and strategy will work best for your business!

 

Lead Funnel Stages

Marketing Consulting

Marketing consultants can help a business through a wide range of services. These include finding new customers, increasing the frequency of purchases, and converting casual users into loyal ones. In addition to these skills, marketing consultants also provide other important assistance that helps the business grow its customer base and add to its bottom line. 

 

What's Your Marketing Strategy

Marketing Consultants assist businesses by evaluating their products, identifying possible changes to products or services, and creating long-term plans for achieving growth goals. The type of project or tasks performed will depend on the marketing consultant’s background and focus area. 

Marketers with an education level higher than a bachelor’s have more experience in highly specialized fields, where they may help a company to launch a specific product or expand into new areas by identifying potential competitors, defining market segments, and drafting business models.

Market research is often an important component of the process by which marketers identify customers’ wants and needs in order to develop products that meet these needs. Marketers need to be aware of changing trends, behaviors, and underlying motivators in order to create successful products. 

Marketing consultants will look at the big picture when it comes to product development, whereas marketers with more experience tend to focus on one particular category or type of product. This includes helping businesses determine costs for supplies or staffing necessary for creating new products, forecasts for demand based on current resources available, and timelines for completion. 

 

Marketing consultants help businesses to increase exposure and attract customers through branding. They may also assist with promotion strategies, helping to craft advertisements or social media campaigns, design collateral materials, oversee public relations efforts, create events for the business’ target market, and develop the customer experience in physical locations. 

This includes evaluating an existing brand’s strengths and weaknesses in relation to competitors, improving website usability (so that it drives traffic directly to targeted pages), identifying ways of increasing exposure (such as local news coverage or product placement at trade shows), revising ad copy for marketing materials (including social media posts), designing logos or slogans, creating promotional text content for email or social media ads, suggesting new ad platforms based on a business’ goals, and strategizing ways to reach emerging generations.

Digital marketing has become increasingly important for businesses interested in attracting new customers and boosting sales. In addition to designing social media posts, creating digital ads, establishing an email marketing strategy, and advising on search engine optimization strategies for a website or blog, consulting companies may also help their client to build direct relationships with customers by promoting loyalty programs or membership options. 

Beyond these details, a marketing consultant might look at the big picture when it comes to ecommerce initiatives. This includes examining trends in digital retailing (such as increasing use of voice search), developing a mobile shopping experience that’s consistent with an existing brand identity, identifying opportunities in local markets. 

Schedule a consultation with a Rank Rise Marketing consultant today to talk about your company’s big picture marketing opportunities.

 

Marketing consultant working with Client

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