The Ultimate FREE Marketing Planner Template For 2022

Marketing Planner

Table of Contents

2022 marketing planner

Why should I use a Marketing Planner in 2022?


To keep your business organized and on track, you need to have a marketing planner. A marketing plan will help you map out your marketing strategy for the year and ensure that your efforts align with your goals.

The Marketing Planner Template is a free resource that will help you do just that. It includes:


  • A worksheet to help you define your marketing objectives
  • A calendar to track your campaigns and activities
  • A budget template to help you stay on track financially.
  • Tips and advice from marketing experts

So, why should you use a marketing planner in 2022? Here are just a few reasons:

  1. To stay organized
  2. To set clear goals and objectives
  3. To track your marketing activities
  4. To map out your entire year
  5. And to hit the ground running on January 1st!

How to use the Marketing Planner Template in 2022


The marketing plan is designed to help you plan out your year quickly and easily. Follow these simple steps:


Smart Goals

Step 1 – Define Your Objectives


First, you should define what you want to achieve with your marketing efforts. You can do this by following this guide on How To Set SMART Marketing Goals. 

Next, come back to the template and fill out the goals section at the top of the sheet. SMART goals will give you a clear idea of where you’re heading throughout the year.


Step 2 – Set action points around your objectives


Great! You’ve set some goals. Now, you need to choose which activities are most important for meeting your objectives.


You can do this by working through the worksheet in the template and writing out all your marketing activities (including attending conferences, hiring new staff, etc.) 


marketing plan

Step 3 – Fill in the calendar


By now, you should be pretty clear on what you’re trying to achieve with your marketing efforts throughout 2022 and also have a good idea of which activities will help you get there. Now it’s time to fill out the calendar section. 


The calendar section is where something that might start as a vague goal (“increase brand awareness”) becomes a concrete plan of action (“launch a social media campaign”). Fill in each month with your chosen activity and write down important dates (like deadlines and anniversaries).


Budget Planner

Step 4 – Keep on track with your budget


Finally, it would be best to keep an eye on your finances. Budget parameters will help ensure that your marketing activities are sustainable throughout the year. We recommend using a simple spreadsheet to manage this information and calculate any relevant ROI metrics.


How do I write a marketing plan?


Want to go it alone? No problem, see the following on building your own more customized marketing planner.


Now that you know how to use the Marketing Planner Template in 2022, it’s time to learn how to write a marketing plan. Customizing a marketing planner can seem like a daunting task, but don’t worry – we’re here to help!


First, develop a clear structure for your plan. The following on how to write a marketing plan will take you through this process step-by-step. Once you have your framework in place, it’s time to fill in the content. 


This will vary depending on what type of business you run, but there are some key components that all marketing plans should have:


  1. An overview of your company and its products/services
  2. The target market for your products/services
  3. The marketing mix you’ll be using
  4. Tactics and strategies for each element of the marketing mix
  5. Measures of success and how you’ll track them
  6. A budget
  7. A timeline
  8. Contact information for team members involved in the plan

If you’re still feeling lost, don’t worry – our team at Rank Rise Marketing can help! Get in touch with us today to start your customized marketing plan.


There are a few key things to remember when writing a marketing plan: first, make sure it’s tailored to your company and products/services; second, ensure that all your activities are aligned with your goals.


marketing planner 2022

What are the 4 P’s of marketing?


As discussed above, one of the core elements of marketing is understanding the 4 P’s.


The 4 P’s of marketing are product, price, place, and promotion.

Product is what you’re selling – the goods or services your company provides. Price is how much you’re charging for your product. Place is where customers can buy your product or service. Promotion is the marketing mix you’ll be using to reach your target market.


There are many tactics and strategies that you can use for each element of the marketing mix, but it’s important to tailor them to your specific business and target market. 


Remember: a solid marketing plan will always be tailored to your company and its products/services!


What are the 4 primary phases of a marketing planner?


The 4 primary phases of a marketing planner are planning, implementation, review, and feedback.


Planning is where you set goals for your company’s marketing efforts. It can be helpful to think of this phase as the “prequel” to the actual act of writing. 

Implementation is when you write your marketing plan. Choose activities that will help you meet your goals. 


Review is when you get together with key team members (like managers or executives) to look over what has already been done, identify opportunities for improvement, and set new goals.


Feedback is more than just retrospective; it’s also about continually monitoring progress towards predetermined milestones and making necessary changes.  


What are the 7 elements of a marketing planner?

The 7 elements of a marketing plan are: objectives, strategies, tactics, budget, measurements, timeline, and contact information.


Objectives are the overarching goals for your business. 

Strategies are the methods you’ll use to achieve these objectives (e.g., by using certain tactics). 


Tactics are specific activities that help you implement strategies (e.g., attending seminars or holding contests). 


Budget is how much money you’re willing to spend on your marketing efforts. 

Measurements tell you if your tactics/strategies are working (or not working) towards achieving your goals. They can include qualitative or quantitative data. 

Timeline identifies when certain things need to be completed for your plan to stay on with your budget. 


Contact information tells you where your marketing team can reach the responsible contact point. 


Marketing planner

What’s the difference between a general marketing business planner and a digital marketing planner?


A general marketing business planner is more geared towards traditional marketing methods, like print ads and commercials.


On the other hand, a digital marketing planner focuses on online marketing methods, like social media and website design. If you’re specifically looking to target customers through digital channels, a digital marketing plan is the way to go.


What should be in a digital marketing plan?


A digital marketing plan should include your website, social media, email marketing, and online advertising.


Your website should be designed with your target audience in mind – make sure to use language and visuals that appeal to them.


Your social media accounts should also be tailored to your target market, and you should use a mix of paid and organic methods to reach them.


Email marketing can be a great way to stay in touch with customers who have already shown an interest in your product or service.


Online advertising can help you reach new customers searching for what you have to offer.


If you’re not sure where to start when creating a digital marketing plan, don’t worry – we can help!

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